Whisky Flavour Profiles

DISCOVER A WORLD OF FLAVOUR AND BRIGHTEN YOUR PALATE

FLAVOUR IS OUR NORTH STAR

DISCOVER A WORLD OF FLAVOUR AND BRIGHTEN YOUR PALATE

FLAVOUR PROFILES

FLAVOUR PROFILES

Whisky is a versatile, complex spirit that can deliver a range of flavours, evoking different responses from member to member. Our Tasting Panel has developed 12 unique whisky flavour profiles to help group whiskies into easily identifiable categories. Think of them as locations on a flavour map, and prepare to take a journey through our ever-changing selection of single cask, single malt whiskies. Exploration is the greatest joy of Society membership, roaming the broad vistas of flavour and aroma represented in our single cask whiskies. But exploration without a map can be frustrating. This is the reason why we have created 12 distinct flavour categories, each represented by its own colour, from Young & Spritely to Old & Dignified; Light and Delicate to Heavily Peated. These 12 categories offer an alternative to the more traditional method of categorising whiskies by their region of origin (Islay, Speyside, and so on). Our flavour map gives whisky lovers a far better way to navigate our vast and ever-changing selection of single cask bottlings, many of which are not typical of their region.

FLAVOUR PROFILES: HOW IT WORKS

FLAVOUR PROFILES: HOW IT WORKS

The Society’s 12 flavour profiles provide another layer of information to help whisky-lovers navigate the hundreds of Society bottlings released each year, as Spirits Manager Euan Campbell explains. “The flavour profiles are deliberately very broad strokes,” he says. “Rather than trying to describe exactly what makes a whisky special – which is still the job of the tasting notes – they’re simply a way of navigating the whiskies, so you can begin to pin down what you’re looking for.” But why not simply use the whisky regions as a broad indicator of character? “We felt grouping the whiskies by region wasn’t actually that useful,” continues Campbell. “Because of the unique nature of single casks, we’ll very frequently bottle whiskies that don’t fit in with the regional stereotype, let alone matching that specific distillery’s standard profile.

FLAVOUR AMBASSADORS

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