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new flavour profiles

SOCIETY FLAVOUR REFINED

SOCIETY FLAVOUR REFINED

We've evolved our original twelve flavour profiles into eight mouthwatering categories - each with a new name, colour and character. This is an evolution, a refinement and a refocus on flavour based on our historical archive of Tasting Notes and member feedback. Find out more and let the exploration begin.

Explore the infinite flavour bundle

Explore the infinite flavour bundle

Our eight new flavour profiles represent an evolution of the twelve profiles that have guided members since 2012. Each one has a new name, colour and character.

The Infinite Flavour bundle includes eight whiskies, one from each flavour profile.

full circle flavour

full circle flavour

From our unconventional beginnings in 1983, when founder Pip Hills rejected the whisky status quo, the Society has always championed bold thinking, big flavour, and an ever-curious spirit.

As we look to the future, these new profiles represent not a change in direction, but a sharpening of focus — a celebration of the flavours that bring us together.

“We take a flavour first approach to whisky, and since 2012 our flavour profiles have helped our members to navigate the vast array of whisky releases each month. We’re now pleased to present a refinement of these profiles. Guided by a deep dive into our historical tasting note archive, we’ve re-vamped the way we categorise our drams. The eight new profiles are as colourful as they are delicious, and we can’t wait for people to dive in.” 

Euan Campbell, head of whisky creation

WHISKY WITH A TASTE FOR FLAVOUR

Our Infinite flavour bundle includes...

 

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Explore our new flavour profiles
Explore our new flavour profiles

Explore our new flavour profiles


We’ve always believed that flavour should lead the way. That’s why, back in 2012, we introduced a new way of exploring our whiskies – grouping them by flavour to reflect the incredible variety and character of our single cask, cask strength releases.

Since then, our twelve flavour profiles have guided members through our ever-changing collection, putting discovery and enjoyment at the heart of every dram. Now, we’re taking that idea even further.

We’re evolving how we explore and present flavour, launching eight newly defined flavour profiles, each with its own name, colour, and character. These profiles sit at the heart of our refreshed Signature Range, designed to offer even more clarity, confidence, and curiosity as you discover your next favourite dram.

Flavour profile tastings

Flavour profile tastings

Bath Street, Glasgow

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the vaults, edinburgh

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Glasgow

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